Run your offer through the same three-gate test from Chapter 2 before you build around it. Three questions. One verdict.
Before you begin
Is this offer structurally viable?
The market doesn't reward effort or passion — it rewards the resolution of economic agony, priced correctly, and delivered without consuming your whole calendar. This tool runs your offer through the same three gates the book uses to test that, in order.
Gate 1
Pain Depth
Gate 2
Margin Velocity
Gate 3
Delivery Freedom
Gate 1 of 3
The Pain Depth Gate
Your offer needs to solve an urgent problem. This score must be 5 or greater.
$
$
Urgency Coefficient
—
Cost of Inaction ÷ All-In Cost of Solution
Enter values
Gate 2 of 3
The Margin Velocity Gate
Your delivery cost needs to leave real room for margin.
Solo Practice
Blueprint A · friction ratio must stay below 0.30
Unit / Team Delivery
Blueprint B or C · friction ratio must stay below 0.60
$
$
Resource Friction Ratio
—
Fulfillment Costs ÷ Gross Revenue
Enter values
Gate 3 of 3
The Delivery Freedom Gate
Can this be delivered without you at the center of every hour? Aim for at least 3 hours of system value for every 1 hour of yours.
hrs
hrs
Delivery Leverage Ratio
—
System Hours ÷ Personal Hours
Enter values
Breaking the Entrepreneur's Ceiling
The Viability Gates — Results
GO
What to do next
This is rarely a one-pass exercise. Most founders run more than one candidate concept through this scorecard before one clears all three gates.